Kia Soul awarded 2009 ‘Top Safety Pick’ by Insurance Institute
The Institute for Highway Safety awarded the Kia Soul a "Good" rating – the highest achievable – in frontal, side and rear impact crash safety tests.
Having been on the market for less than a year, the 2010 Kia Soul already has won numerous accolades, including being named to the Ward’s AutoWorld “Interior of the Year” list and the “Coolest New Cars for Under $18,000″ list by Kelley Blue Book’s kbb.com. Kia Motors’ affordable halo car now adds a 2009 “Top Safety Pick” from the Insurance Institute for Highway Safety (IIHS) to its youthful yet impressive resume, selected as one of only 10 small vehicles to earn the organization’s top honor for earning “Good” ratings – the highest achievable – in frontal, side and rear impact crash safety tests.
“Despite the current economic and industry situation, Soul continues to post strong sales and is a proven consumer favorite for its head-turning style, incredible value, numerous personalization options and long list of standard safety features,’” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “Safety in particular continues to be a top purchase consideration for consumers in today’s market, and having Soul honored with a ‘Top Safety Pick’ further strengthens its position as a vehicle that offers the entire package.”
Ratings from the Institute are based on results from frontal, side and rear impact crash tests, with each vehicle’s overall evaluation based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.